Salvatori’s London showroom gets a makeover
11.2024
Our new-look London showroom, designed in partnership with Piero Lissoni, reopens on 7 November with an exclusive preview
7 Novembre 2024, 26 Wigmore Street
After months of renovations, we’re delighted to announce that our London showroom, located in an elegant listed building in the heart of the West End, has reopened its doors.
The flagship store is one of three 100% company-owned, alongside locations in Milan and New York. It originally opened in 2016 and whilst the displays have been frequently updated in the intervening years, this new makeover represents a total redesign.
On 7 November, design lovers from London and beyond gathered at 26 Wigmore Street to enjoy a preview of the new look and to celebrate the reopening.
Our new-look showroom
The new layout, designed in collaboration with architect Piero Lissoni, reflects our commitment to creating beautiful objects and décors that express timeless, understated luxury, all of which we are proud to be able to say are made in Italy.
The showroom showcases our innovative textures, sculptural bathroom collection and original furniture and accessories, predominantly made from natural stone and designed by some of the world’s most renowned names in design and architecture.
This space offers clients and designers the chance to experience the extraordinary tactile nature of natural stone at first hand, and enjoy access to our personalised services and design consultancy.
Our longstanding association with Piero Lissoni
The longstanding relationship between Salvatori and Piero Lissoni, a leading figure in the design industry, is marked by deep creative synergy and a shared admiration for craftsmanship and the pursuit of beauty.
“The Salvatori showroom is already a classic destination in London so the redesign is about reflecting its position as a market leader,” says Lissoni. “The reimage maintains its subtle and – paradoxically – Italian understatement that adapts to English style while preserving the strength, power and beauty of its creations.”
The new-look showroom
The two-storey, 200-square-metre showroom is home to a series of elegant and inspiring sets featuring our exclusive textures, furniture and accessories, with a focus on customisable bathroom collections.
The ground floor, spanning 50 square metres, has undergone a complete architectural transformation. Visitors are welcomed by a wall clad in iconic Italian Bianco Carrara marble in our popular Tratti finish.
Two new walls and a raised floor section divide the space into a series of intimate displays. On one side is The Small Hours in elegant green Verde Antico marble. Patricia Urquiola’s first bathroom collection for Salvatori was presented at Milan Design Week 2024 and now makes its international debut in London. On the other side is Hito in Bianco Carrara, a bathroom collection with minimalist lines and pure volumes designed by Piero Lissoni in 2023.
A third display showcases the Anima bathtub, designed by New York firm Yabu Pushelberg, along with a wall in Patchwork. Designed by Piero Lissoni, Patchwork is a perfect example of the power of ingenious design and sustainability. Based on a “zero waste” philosophy, production offcuts are repurposed as tiles that can be arranged by designers and clients to create their very own “patchwork” wall, ensuring truly unique designs that don’t come at the cost of the environment.
The basement level is a hybrid environment that blends inspiring displays with a practical workspace where architects, interior designers and clients can experiment with textures and benefit from personalised consultations with the Salvatori team.
The décor features pale tones such as Bianco Carrara, Crema d’Orcia, and Placido Paradiso, providing an elegant backdrop for the enticing displays which include further collections by Yabu Pushelberg and Patricia Urquiola’s fresh, original aesthetic.
The London showroom’s restyling is a powerful platform for showcasing our Made in Italy designs to a discerning international audience.
We would like to thank everyone who worked tirelessly behind the scenes to create a showroom we are incredibly proud of, long with everyone who attended the event to celebrate the new look. We look forward to welcoming design lovers to our London flagship.
Discover “The Small Hours”, the new Salvatori bathroom collection by Patricia Urquiola, designed to transform the bathroom into your private sanctuary.
Discover Salvatori’s elegant and practical storage solutions for a contemporary-style living room.
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